MAVIC - le sang jaune


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MAVIC, the French developer of sophisticated cycling equipment was founded in Lyon in 1889 and is considered as a pioneer for passion and ambition in cycle racing. LE SANG JAUNE is more than just a claim – it’s the brand’s DNA, standing for top-level performance, partnership and reliability. Road cyclists and mountain bikers appreciate the world-wide service and support offered by Mavic at the world’s most important competitions. The wheel specialist sees itself as a reliable partner for pros, competitive cyclists and hobby athletes that follow their passion for cycling with innovative and high-quality components and enjoy unforgettable moments.