maloja – echipament de ciclism pentru ciclistii moderni
Echipament pentru ciclism si pentru strada marca Maloja - functionalitate ridicata si design unic
maloja bike sports – functional sportswear for bikers with lifestyle
A perfect combination of design and functionality – that’s maloja
maloja offers a huge choice of colourful bike wear products with integrated technologies, ranging from fleece sweat jackets to pull over on the go through to breathable t-shirts or cycling shorts. maloja especially stands out for a perfect combination of functionality and design. It’s about representing the positive awareness of life of an entire generation that is discovering outdoor life at its best. Waterproof, windproof, perfectly ventilated and with high freedom of movement – with maloja clothes you can enjoy highest comfort.
The Alpan Way
Maloja Summer collection
When they look at the mountains, their hearts open up. They appear to be perfect. But they are anything but that. Mountains are subject to a constant process of change. Everything is moving. Everything is changing. For millions of years. Nothing about them is perfect. But they are touching. In their own way. They are what they are: old. Rugged. Drawn by wind and weather. And maloja thinks they are beautiful.
In Japan, there is a term for the beauty of the imperfect: Wabi Sabi. Much of what we encounter in this aesthetic concept of Zen Buddhism, is represented by maloja since the first day: attention to detail. Appreciation for old, used objects. Simplicity and honesty.
To call the current collection “Wabi Sabi” would be presumptuous. But as a company from the Alpine region, they identify themselves so much with this Japanese attitude towards life that it became their leitmotif and source of inspiration. Wabi Sabi stands for a certain way of looking at things. They may be simple, quiet, unpretentious. Yet, they radiate presence, authority and beauty. Just like the mountains.
Indulging in the natural cycle of becoming and passing away. Going your own way through life. Respecting human beings and nature. Passion, empathy and curiosity. That’s what Maloja stands for. And Wabi Sabi.
Alps + Japan = Alpan
The Alpan Way.
Inspired by Japanese Zen Buddhism.
Made for the mountains.